Babies (0-12 months)
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Newborns need visual stimulation to help develop their eyesight, so here you'll find a range of bright, visually engaging toys to attract their attention. Try a brightly coloured rattle to help them develop basic motor functions like gripping and shaking, or a vibrant mobile to stimulate their sight and mind.
Between four and seven months, babies have improved vision and motor skills and can track simple movement. At this age, children love soft, textured toys and things that make sounds. Try a softball, a cuddly companion or some baby books.
Once your child reaches eight to twelve months, you'll want toys that they can interact with. Dolls and puppets, stackable blocks, push and pull toys, and things they can squeeze or manipulate to make noises will engage them and help them develop spatial cognition, understanding of relationships and motor skills.
You'll find all of this and more below.
Octopus Rubber Teether Rattle & Bath Toy (97505)
DSL3765Fully enclosed all rubber rattle from the Ocean Buddies collection
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Peek-a-Boo Book - REVAMP March 2025
SB80688Peek-a-Boo Adventures Await with Sassy Baby's Interactive Book!
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A CDU of 9 adorable flower-shaped rattles with a suction cup
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Kangaroo Rubber Teether Rattle & Bath Toy (94202)
DSL3792An adorable Aussie friend that will hop with a splash into a little one's bathtime
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Giraffe Rubber Teether Rattle & Bath Toy (96002)
DSL3422Gorgeous eco-friendly chewable all rubber giraffe teether
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Turtle Rubber Teether Rattle & Bath Toy (97504)
DSL3764Fully enclosed all rubber rattle from the Ocean Buddies collection
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Atom Colorpop is a vibrant and engaging toy designed for little explorers. This te
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Fran Dames Doll with Light Brown Hair on backing card (5170)
DSL1213Cheeky Fran is a 40cm ragdoll dressed to meet up with friends
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Dive into fun and learning with Sassy Baby's Catch 'n Count Net!
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A playful fabric book featuring nostalgic illustrations and playful activities
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Unlock Fun and Learning with Sassy Baby's Drive n' Drool Keys!
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Introducing the latest must-have for cheeky tots - Sassy Baby's Fruit Fill n' Spil
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The Mini Bumpy Ball features bright colours, bold patterns, and easy-to-grasp bump
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The Rainbow of Emotions is a vibrant book filled with charming objects that have t
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Entertain and Stimulate Your Bub with Sassy Baby's Spin and Chew Ring Rattle!
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Set of 6 Tikiri Farm Rubber Rattle & Bath Toys
DSLFARMA set of all 6 animals found in the My First Farm animal collection
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Butterfly Scrunchie Toy (93203)
DSL3840A soft butterfly sensory toy that crinkles and crunches
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Platypus Rubber Teether Rattle & Bath Toy (94201)
DSL3791An adorable Aussie friend that is sure to make a splash during a little one's bath
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Koala Rubber Teether Rattle & Bath Toy (94203)
DSL3793An iconic Australian animal perfect for soothing sores gums and great for bathtime
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Cow Rubber Teether Rattle & Bath Toy (95002)
DSL3632Gorgeous eco-friendly chewable all rubber cow teether
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Horse Rubber Teether Rattle & Bath Toy (95004)
DSL3634Sweet eco-friendly chewable all rubber horse teether
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Puppy Rubber Teether Rattle & Bath Toy (95006)
DSL3636Sweet eco-friendly chewable all rubber puppy teether
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Crocodile Rubber Teether Rattle & Bath Toy (96004)
DSL3424Sweet eco-friendly chewable all rubber crocodile teether
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Lion Rubber Teether Rattle & Bath Toy (96006)
DSL3426Sweet eco-friendly chewable all rubber lion teether
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Owl Rubber Teether Rattle & Bath Toy (96811)
DSL3136The TikiriOwl Natural Rubber Teether Rattle & Bath Toy is a multi-purpose toy made
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Mushroom Teether Rattle & Bath Toy (96817)
DSL3138Introducing the Mushroom Teether by Tikiri – a charming and eco-friendly teething
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Crab Rubber Teether Rattle & Bath Toy (97501)
DSL3761Fully enclosed all rubber rattle from the Ocean Buddies collection
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An adorable and pastel designed rain shaker great for little hands
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Delightful Sensory Play with Sassy Baby's Crinkle Ball - Discover the joy of senso
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BabyTutti Activity Rattle - Natural Wood Multi-Activity Toy for Babies with Abacus
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The Click Clack Colorpop is a fun toy and an educational tool that encourages sens
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Inspire your child's curiosity and development with a burst of colour and a sympho
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Meet Alica a gorgeous 31cm doll with black hair and pigtails
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Katy Dames Doll with Brown Hair on backing card (5168)
DSL1211Katy is a 40cm soft ragdoll
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Ruby Sweeties Doll on backing card (62081)
DSL1350The Ruby Sweeties Doll is a 32cm soft and cuddly companion for children. Made from
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Mini Dolls Assorted 8 pce CDU (79702)
DSL1699An assorted selection of 8 mini 14cm baby dolls in a counter display unit
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This sweet fabric book features ocean buddies in one delightful story
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The Rainbow Ring Drop features a clear box with a soft top flap opening for puttin
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Drop, Spin, Roll, Repeat! Roll into Fun with Sassy Baby's Award-Winning Wonder Whe
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Meet Selena a gorgeous 30cm doll with brown hair and a pink headband
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Priscy Linen Doll with Blonde Hair on backing card (51651)
DSL1333The gorgeous Priscy in a 42cm linen/cotton dress with vintage charm
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Cecilia Linen Doll with Brown Hair on backing card (51652)
DSL1302Lovely Cecilia is a 42cm ragdoll in her gorgeous summer linen/cotton dress
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Peggy Dames Doll with Blonde Hair on backing card (5169)
DSL1212Sweetheart Peggy is a 40cm soft doll dressed ready for high tea
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This garden playtime box offers a delightful collection of toys designed to suppor
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Grace Baby Doll in Carry Cot With Accessories (6200)
DSL1910Small soft 25cm baby doll complete with a carry cot, blanket and bottle
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A traditional 32cm baby doll with soft pink fabric pyjamas and bonnet
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A traditional 32cm baby doll has cuddly soft blue pyjamas and bonnet
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Blue Cherub Baby Comforter (62032)
DSL1914An adorable baby cherub comforter with a natural rubber teething ring
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Rose Sweeties Doll on backing card (62083)
DSL1351The Rose Sweeties Doll is a 32cm soft and cuddly companion for children. Made from
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Neva Cotton Doll on backing card (65021)
DSL1801Soft sweet cotton 38cm natural doll ready to make a new friend
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